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Wednesday, November 16 • 9:00am - 9:50am
"Do I really need to invest in digital marketing?" The short answer: "Yes!"

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Businesses are often short-staffed and tackling a laundry list of important tasks. But, trust us, marketing your business online is one of them! It may seem like an extra step that takes time, resources and focus away from your sales funnel, but a digital marketing strategy – including social media – will boost awareness, amplify your message, drive engagement with your brand and even teach you a thing or two about your customers. However, that doesn’t mean your business should market itself the same way a large corporation would. You don’t need millions of dollars or a large team to build an effective digital marketing strategy.

This panel of well-known digital marketing experts—from the top social platforms in the world—will share the strategies, tactics and tips you need to launch and run a killer social campaign that aligns with your business goals. Plus, they can answer all of your questions.

Presented by Chase Ink®, the business credit card portfolio of Chase for Business.


Speakers
avatar for Neil Hiltz (Facebook)

Neil Hiltz (Facebook)

As Global Head of Financial Services Strategy for Facebook, Neil is responsible for developing strategies that improve the growth and profitability of financial service providers through the full consumer and small business lifecycle. Neil has delivered profitable results for Financial Services companies over twelve years in leadership roles across digital and traditional marketing strategy, product management, and channel development at U.S... Read More →
avatar for Mickey Mantas (Linkedin)

Mickey Mantas (Linkedin)

Mickey Mantas is Global Agency and Partner Education Lead at LinkedIn in Chicago where she applies her expertise in digital and social advertising, adult learning and global agency and partner education. Prior to joining LinkedIn, she was the Global Director of Digital and Social Media, overseeing the launch and development of the global Paid Social Media practice, focussing on high tech, retail and professional services accounts for Omnicom... Read More →
avatar for Christian Eberhardt (Twitter)

Christian Eberhardt (Twitter)

Christian has 18+ years of sales, sales leadership and business development experience in the Tech industry across start-ups as well as companies such as Amazon.com, Microsoft and now Twitter.For the past 12 years he's worked with some of the worlds biggest brands to design, execute and measure digital marketing campaigns in various forms. He currently leads Twitter's Direct Sales team that partners with top Tech and Telco firms to find success... Read More →
avatar for Cara Lageson (Yelp)

Cara Lageson (Yelp)

As the marketing and community director for Yelp Seattle, Cara Lageson is the face of Yelp in the Emerald City. Before moving to -- and falling in love with -- Seattle earlier this year, Cara spent six years growing the Yelp community in Cleveland, her hometown. Cara leveraged her creativity and passion for connecting business to their community to expand Cleveland's Yelp community threefold. Now she brings that experience to Seattle, one of... Read More →


Wednesday November 16, 2016 9:00am - 9:50am
#ChaseBasecamp (Impact HUB) 220 2nd Ave S, Seattle, WA 98104